Brand Poetry, Bold Buzzfeed, Twitter DMs And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! With spring right around the corner, time is moving fast, and so is our industry. In this week’s edition, we look at how companies are keeping up in the fast-paced age of technology. Brands are sprouting sonnets, Buzzfeed is making bold moves and […]
Super Bowl Ad Preview, Combatting the #TidePodChallenge, 2017 Social Media by the Numbers, And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The Super Bowl LII stage is set with the Philadelphia Eagles and New England Patriots giving football fans a rematch of Super Bowl XXXIX. If you want to take a trip in the way back machine, check out Ad Age’s Super Bowl commercial archives from that 2005 […]
Mastering SEO, News Feed FYI, and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we settle into the new year and focus on sticking to our resolutions, it might be a good time to consider developing our PR skills in 2018. In this week’s edition, we’re talking increasing your video content, Facebook News Feed changes, your […]
5 Books to Give Your Public Relations Friend this Holiday Season
The communications industry is evolving rapidly right now, and is continually becoming more multifaceted, integrated and complex. Public relations professionals are always hungry to find new ways to support our clients, develop our strategic thinking, be more creative and keep up with the latest tech trends. We’re really just a bunch of geeks. But it […]
An Evening of Politics and Parody for a Good Cause
Working at the annual Al Smith Dinner is a little like being a guest of the fanciest and nicest family you’ll ever get to visit. The atmosphere is warm, the surroundings elegant, and the dress code over the top. Even the most devoted frump reveals an inner Carey Grant or Audrey Hepburn that is rarely […]
College Students: Invaluable Assets in Your Focus Group
As a college student in a professional setting, I immediately recognized the contribution my fellow classmates can offer focus groups. An effective focus group has a developed purpose, seeks participants with key attributes, and maintains a collaborative atmosphere. A college campus provides opportunities for a diverse education coupled with invaluable collaboration. It is an environment […]
When Hollywood Attacks a Corporate Brand
Later this summer, the Weinstein Company will release “The Founder,” a feature film about Ray Kroc, a businessman credited with buying McDonald’s in the 1950s and transforming it into one of the nation’s largest fast-food franchises. Early reviews and promotional trailers suggest it won’t be a flattering portrayal of Kroc, who is played by Michael […]
Reflecting on 25 Years of Excellence
This month marks the 25th anniversary of the founding of Stanton Communications. I opened the firm after a long and very positive experience at what is now MSL/Publicis. That company had been good to me, but a culture shift increased the emphasis on new business over client service. That wasn’t going to work for me. […]
Tips for a Smooth Rebrand
Here in D.C., the Redskins are in crisis as they consider the recent negative associations of the team name and what to do about it. But a rebrand doesn’t have to be rocky. Do it right, and it can reinvigorate a company’s image and build positive momentum with your target audience. Here are four tips […]
