EPA’s Design Throwback, Death to the Web Banner, Facebook’s Metaverse & More
Quick PR Reads You Can Tackle Between Bites Despite the blustery weather, D.C. is off to a good start this week. For hockey fans, a ray of hope came with the Capitals’ Sunday night victory over the Maple Leafs. The stage is set for another heated battle in round two—we’re coming for you, Crosby. As […]
Influencer Drama, Instagram for B2B and More
Quick PR Reads You Can Tackle Between Bites Happy Tuesday! This week’s Lunch Break is filled with advice for engaging influencers, how Facebook’s “Like” changed the rules of social engagement beyond the digital world, a podcast recommendation and more. Want to Engage an Influencer? Look Before You Leap Last week, Disney Company’s Maker Studios parted […]
Live Streaming Ups the Ante on Political Theater
Politicians love to grab a headline and feed off a controversy and nothing encapsulates this better than the time-honored tradition of the political stunt. For better or for worse, there is nothing quite like a good stunt to make the world stop for a moment and turn your direction. That’s exactly what happened earlier this […]
A Song of Ice and Social Media
When Season 5 of “Game of Thrones” premiers this Sunday, many of us will be anticipating how new plot lines will unfold. But as a social and digital media expert, I can’t help but think about the parallels between the most popular social platforms and the hit HBO show’s most compelling characters. And why not? […]
Why the Basics Still Matter
In the beginning of February, Facebook turned 10 years old. There is a lot of chatter about how Facebook has changed communication in our culture over the years. But while the mediums we use to communicate have changed throughout time, there is one thing that has not — human nature. Call me old school, but […]
Injecting Sass without Losing Your Class on Social Media
Major brands are learning that fun and business are not mutually exclusive when it comes to social media. Companies are gaining recognition with consumers by actually using social platforms the same way consumers do: with humor and occasional sarcasm. Seeing corporations humanize their Twitter feeds and Facebook pages is a refreshing shift from the norm, […]
Bringing Sexy Back to MySpace
MySpace was one of the earliest players in the social media universe, but as savvier rivals such as Facebook rose to prominence, MySpace stagnated, dying the slow, painful death of those who fall behind by standing still. When Justin Timberlake and Specific Media announced they were bringing MySpace back, a collective cringe rolled through the […]
Want More Facebook Likes? Be Careful What You Wish For
The prevalence of social media in today’s marketplace is undeniable. Nearly all the media we consume and every product we use on a daily basis has at least some social media component tied to it. Whether through QR codes on products, or share links on news stories, the grip of social media is inescapable; and […]
Pinpointing New Opportunities Through Location-Based Services
Do you know where your friends are right now? Your family? What about your colleagues? Thanks to location-based social networking sites such as Foursquare, Facebook Places, Gowalla and Yelp, it’s becoming as easy as reading a status update to know where your contacts are, what they’re doing and how they feel about it. Location-based applications […]
The “Social” Side of Media Relations
I know, I know. Another PR firm blogging about why you need to be on social media. Well this post isn’t meant to tell you all the reasons a brand should be using social media, or why PR professionals need to be building their personal brands on Twitter (Not saying those aren’t good ideas!). For […]
