Three St. Patrick’s Day Social Media Tips for your Brand
PR professionals are always looking for ways to connect their clients with current, trending events – especially fun holidays like St. Patrick’s Day. In 2018, more than 149 million Americans planned to celebrate St. Patrick’s Day and 83 percent of Americans planned to wear green, so there’s a huge opportunity to join in on the […]
Super Bowl Commercials, Crisis Response, Analytics And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We hope you’ve recovered from watching what might go down as the most boring Super Bowl in history, where the most exciting part of your shindig was probably the buffalo chicken dip, rather than the commercials or the actual game. Author’s note: I’m […]
4 Trends That Will Shape Your PR Strategy in 2019
The world of PR is constantly evolving. With new technology, AI and tools available, creatives will find new ways to generate compelling content, amplify their voices and build brand loyalty with their target audience. As we close out the year, there are four major trends to be aware of in 2019. Representation For an effective […]
Google and Marriott Face Privacy Scandals, Kevin Hart’s Anti-Apology And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re inching closer to the end of the year and the holiday season is in full swing. The weather outside is frightful, but do you know what’s even more frightful? A PR crisis that could have been prevented or managed more effectively. Zip up your […]
You & YouTube: PR Opportunities on the Second Screen
When you’re sending a media pitch, what types of outlets do you generally contact? Print? Sure. Online? Absolutely. Broadcast? Always. But what about YouTubers? According to YouTube, the video platform has more than one billion users and reaches more 18 to 49-year-olds than any single cable network in the United States. Now would you consider […]
Stanton Celebrates PRWeek’s 2018 40 Under 40
We love PR. But what do we love more than PR itself? Celebrating the accomplishments of our fellow public relations professionals! Last week, PRWeek announced its annual 40 Under 40 list comprised of PR pros from agencies and in-house teams. These professionals represent the future of public relations and go on to lead the way in years to […]
Royal Baby, Taylor Swift’s Politics, Insanely Smart Phones & Instagram Departures
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! We’ve been busy watching all the sports this week with a brand-new hockey season, a seemingly endless amount of football games and, of course, all-important postseason baseball. For now, let’s take a breather from sports and focus on the other stories we’re following […]
Food & Lifestyle Influencers to Follow in D.C. and Baltimore
We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created […]
Victory Fridges in Cleveland, Shopping on Snap, Nike’s Risk Pays Off and Departures at Instagram
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! It’s the first week of fall, and no matter what the temperature is, consider it officially acceptable to order a certain pumpkin spice-flavored beverage and start hoarding your favorite Halloween candy. We’ve rounded up the biggest stories of the week from brands that are […]
Choosing the Right Micro-Influencer for Your Brand
Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a […]
