Mutual Assistance Should Include Communications
Thinking about North Carolina and the recovery efforts underway after Hurricane Florence, I am reminded that nearly at this exact moment one year ago, I was among the many thousands attempting to drive out of Florida in advance of Hurricane Irma’s arrival. Northbound I-75 was at a standstill for hundreds of miles while the southbound […]
The Power of Micro-Influencer Marketing
Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike […]
Our Liberty Depends on Freedom of the Press
“Our liberty depends on the freedom of the press, and that cannot be limited without being lost.” -Thomas Jefferson As public relations professionals, we spend a great deal of time thinking about and working with the press. Even as owned and shared platforms emerge as powerful tools for communication, we have not lost sight of […]
3 PR Lessons Learned From A Former TV Reporter
More than one year has passed since I transitioned from TV news to the world of public relations in March. No cake. No fancy dinner. The only reminder is from my Facebook post last year announcing that I was getting out of the business after nearly 7 years. I didn’t have time to mark the […]
Meet Hannah: Life & PR lessons learned from running
I’ve been running since I was about seven years old. I would ask my dad to drive around the neighborhood with his odometer reset so we could measure out a specific distance, and then I’d race my friends barefoot down the middle of our dead-end street. By the time I hit high school and college, […]
The Delight-First Approach to Audience Engagement
When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects […]
World Emoji Day, Quality Placements and Award-Winning PR Moves
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Here at Stanton, we’re recovering from this week’s Home Run Derby and All-Star game. In this week’s lunch break, we cover World Emoji Day, securing quality media placements, brands versus consumers on social media and the best PR moves of 2018. World Emoji […]
Father’s Day Ads, Finding Newsworthy Gems, Cracking Down on Fake Followers and More.
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re thinking back to the Washington Capitals’ much anticipated Stanley Cup parade from last Tuesday when the weather was a tad bit cooler. In this week’s Lunch Break, we look at some amusing and heartwarming Father’s Day ads, a novel way for communicators to […]
Let’s Talk
PR consultants spend a lot of time with their clients working on ways to “deliver the message.” This phrase implies a one-way form of communication. What happens if the audience does not wish to receive the message? Even if the message is received, how do we know if the audience is convinced, inspired or motivated […]
Brand Reputation, Visualizing Content, Making Headlines and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch breakers! As we head into May, we’re celebrating summer weather and hoping for a win for the Capitals in tonight’s game against the Penguins. In this week’s edition, we cover visualizing your content, making headlines, Twitter content calendars, and Amazon’s brand reputation strategy. Reputation […]
