The Strategy of PR Monitoring: Top Ten Tips
Throughout the past few weeks, we’ve given you everything you need to implement a monitoring strategy and why you should. Although we only have one more post in this month’s monitoring series, they are plenty of other resources that support the insights we’ve shared. Cision provided a very informative article that highlights ten reasons to […]
The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts
We’ve asked ourselves the question: Why monitor? (In case you missed it – catch up here.) Now, let’s address how to monitor. The most successful monitoring strategies take full advantage of the search for mentions. We’ve found the following components best maximize your efforts: Keywords, Boolean and real-time alerts. Keywords The most important aspect of […]
The Strategy of PR Monitoring: Why Monitor?
As a first step in The Strategy of PR Monitoring series, we need to ask ourselves why monitoring is essential to PR. Why is it critical to implement a monitoring strategy in your communication plans? There are three key benefits that should take priority. Monitoring your social media allows you to: react in real-time, engage with […]
The Strategy of PR Monitoring
Over Stanton’s nearly 30 years of communication practice, we’ve learned a thing or two. From crisis communication strategies to addressing our client’s target audiences, we have found that one of the key practice that is essential to our firm’s capabilities – monitoring. Have you ever heard the phrase “Timing is everything?” Well, in today’s digital […]
Showing Value Beyond the Numbers
Creating media coverage reports with online tools such as Google alerts, RSS feeds and subscription clipping services are often go-to methods for tracking media coverage – if you are simply looking to calculate the number of articles a particular announcement or campaign generated. Many would say the intent behind creating media coverage reports is to […]
