Earth Day, Better Subject Lines, Taco Bell, And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Rain is in the forecast for D.C. and Baltimore, but we’re hoping these April showers lead to some proverbial May flowers. In this edition, we cover how brands celebrated Earth Day, improving e-mail subject lines, a generous response to a fast food superfan and Facebook’s latest attempt […]
April Fool’s Day, a Data Breach Crisis and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. Here at Stanton, we’re patiently waiting for the cherry blossoms to bloom. In the meantime, we’re keeping ourselves busy by analyzing the latest Westworld trailer. In this week’s edition, we cover reviving your pitch, using Reddit for content marketing, April Fool’s day and […]
Pitching a story cold? Try changing the subject (line).

As a local TV reporter, my inbox, along with all my other colleagues in the newsroom, was ever expanding by the minute. 10 percent internal e-mails from sources, assignment desk and the news director. The rest was filled with dozens of account executives and publicists trying to entice me with the “news” of their client’s […]