Bringing Sexy Back to MySpace
MySpace was one of the earliest players in the social media universe, but as savvier rivals such as Facebook rose to prominence, MySpace stagnated, dying the slow, painful death of those who fall behind by standing still. When Justin Timberlake and Specific Media announced they were bringing MySpace back, a collective cringe rolled through the […]
Errant KitchenAid Tweet Highlights Importance of Social Media Policies
In today’s modern marketplace, it is increasingly rare to find a company that does not utilize social media in one form or another. From customer service interaction to market analysis to brand promotion, many companies make social media engagement an important component of their business activities. While utilization is up, so are cases of major […]
Get Ready for New LinkedIn Company Pages
LinkedIn announced last week that it is redesigning company pages as part of an ongoing effort to simplify users’ experience on the site. Mike Grishaver, Senior Product Manager at LinkedIn, said the changes will mean “easier access to the information you want about the companies you care about.” This is great news for organizations such […]
What Viewers Want
NBC is getting flack for the choices it has made regarding its televised coverage of the London Olympics. At the heart of this issue is not just one network’s choices, but a growing tension as new media changes audience expectations. The points of argument, and how they have played out, reveal a lot about what […]
SCOTUS Media #Fail: When Getting the Scoop Means Getting it Wrong
This morning, the country waited with baited breath for the SCOTUS decision—especially certain beat reporters. Within minutes of the announcement, CNN and Fox had posted the news online, tweeted it, and announced it live on television: Obamacare is shut down! Except, it wasn’t. A few minutes later, the SCOTUSblog announced that the health care bill […]
5 Ways to Use QR Codes that Get Your Audience to Use Them, Too
QR codes, those black and white squares that seem to be appearing everywhere these days, are without a doubt among the most talked-about tools in communications. But the audiences marketers and PR professionals are trying to reach are not always as in love with them as we are. In a Dec. 2011 article, “Why QR […]
Want More Facebook Likes? Be Careful What You Wish For
The prevalence of social media in today’s marketplace is undeniable. Nearly all the media we consume and every product we use on a daily basis has at least some social media component tied to it. Whether through QR codes on products, or share links on news stories, the grip of social media is inescapable; and […]
Government Organizations and the Goal of Social Media
It may be no surprise to industry experts that government departments are notoriously behind the social media curve in comparison with private organizations. In fact, Congress and the media have “dinged” agencies for their lack of social media participation. At least one rationale for the criticism is likely the fact that social media platforms are […]
Twitter Town Hall Sets the Stage for 2012
While President Obama’s Twitter account (@BarackObama) has been managed by his staff for years, last month, the president took to the keyboard himself to wish everyone a happy Father’s Day, and has since generated quite a bit of attention for himself online. And Obama is not the only political figure harnessing the power of social […]
Pinpointing New Opportunities Through Location-Based Services
Do you know where your friends are right now? Your family? What about your colleagues? Thanks to location-based social networking sites such as Foursquare, Facebook Places, Gowalla and Yelp, it’s becoming as easy as reading a status update to know where your contacts are, what they’re doing and how they feel about it. Location-based applications […]
