The Best Branded Viral Videos of 2013
In 2013, online video continued to play an increasingly key role in brand communications. A report from the Pew Research Center found that 78% of internet users 18 and older watched or downloaded videos in 2013. The figure jumps to 95% for those aged 18 to 29. Faced with such increased growth in online video […]
Putting Custom Twitter Timelines to Work for Your Brand
This week, Twitter unveiled a custom timeline feature that gives users the ability to build public feeds populated with content tailored to specific criteria, including users, keywords and hashtags. This new function opens some interesting doors for regular, everyday Twitter users as well as for online brand managers. While we still have a lot of […]
How to Dish Up Successful Infographics
As attention spans shorten and social media platforms expand through Pinterest, Twitter, Vine and Instagram, data consumption is forced to evolve. This development has brought on the infographic golden age. In fact, Social Media Today reports that “the volume of infographics goes up more than 1 percent each day.” Infographics bring interesting fact points and […]
Mobile Apps for Creating Web Videos
In the past six years, there has been an 800% increase in online video consumption. By 2015, 18-34 year olds will be responsible for 90% of online video views. The data paint a clear picture: online video is and will increasingly be among the most important tools for communications going into the future, particularly for […]
Insights from Top Editors on What they Want
The PR industry is enamored with social media as a means of communicating with key audiences and connecting with customers. Rightfully so, as it’s proven to be a successful way of connecting with key audiences and customers. Also interesting to note, more than 78 percent of consumers say that company-sponsored social media posts influence their purchases. […]
Top Takeaways from the Mid-Atlantic Marketing Summit
This week, Potomac Tech Wire and Capitol Communicator hosted the Mid-Atlantic Marketing Summit in Baltimore. The event drew more than 300 marketing and communications professionals to more than 15 keynotes and panel discussions about everything from advocacy to reputation management, with a heavy emphasis on digital. In listening to many of the sessions, and monitoring what […]
Reasons LinkedIn’s New Membership Rules Aren’t Ruining Childhood
Big changes are coming to LinkedIn when everyone returns to the office after Labor Day. Starting September 12, the social network will expand to allow members as young as 14 to join in the United States, and as young as 13 in some countries in Europe. While some are balking at the change and cautioning […]
What Bryan Goldberg Can Do Now to Fix Bustle
We are introducing a new feature on The Strategy Room called Four on Friday. Each Friday during the 4:00 hour, we will share four tips on a subject of interest from the week, four thoughts on the week ahead or four points on anything else that comes to mind. This week, we tackle Bustle. On […]
Going the Distance with Social Media
I have always been impressed by marathon runners. To be successful they prepare for months on end and consider everything from their diet to their attire. The dedication and discipline to focus on a goal beyond the immediate horizon are traits that many people do not possess. The satisfaction of the short sprint is enough. […]
The Social Media Playbook: Three Brands That Won During the Big Game
There is no “time out” in the world of social media. Brands can follow the best-laid plans between 9 a.m. and 5 p.m., but an event at 8:37 p.m. could change the game in unforeseen ways. That is exactly what happened during last night’s Super Bowl game between the San Francisco and the new world […]
