Acknowledging #MemorialDay
After a long winter, many are looking forward to the Memorial Day three-day weekend. Today, news reports are focused on traffic, retail sales, beach weather, and kick-offs of the national morning shows’ summer concert series. According to the Hearth, Patio & Barbecue Association, an estimated 57 percent of U.S. consumers plan to have a barbeque […]
A Song of Ice and Social Media
When Season 5 of “Game of Thrones” premiers this Sunday, many of us will be anticipating how new plot lines will unfold. But as a social and digital media expert, I can’t help but think about the parallels between the most popular social platforms and the hit HBO show’s most compelling characters. And why not? […]
The Best (Un)Believable Marketing on April Fools’ Day
Admit it. You’ve been “had” at some point today. I have a few friends who already signed off Facebook for the rest of April 1st in an attempt to escape any tomfoolery. In that case, they better also avoid email, Twitter, YouTube, or the World Wide Web altogether. However, it may be worth the hoax. […]
Why I am Nostalgic for the Old Twitter
During remarks at a financial conference in New York this week, Twitter CFO Anthony Noto suggested that the popular site plans to tinker with the structure of its users’ feeds. According to Noto, the current organization of Twitter’s timeline in reverse chronological order “isn’t the most relevant experience for a user” and the service is […]
Lessons from Twitter
We learn lessons every day from Twitter: things brands do well, things politicians and celebrities do wrong. But this isn’t that kind of post. We learned a LOT from Twitter, the company, today. Specifically, from Sean Evins (@Evins), Twitter’s Partnerships Manager for Government & Politics. Sean was kind enough to visit our D.C. headquarters this […]
Redskins #Win
Connecting with customers. This simple statement encompasses our most basic goal as communicators when developing a marketing communications plan for a client. Every question we ask ourselves during the brainstorm seeks to find ways to enhance our clients’ connection with their customers. What messaging will most influence our audience? How can we grab our audience’s […]
Ways to Get More Bang from Your Content
Content marketing can get daunting quickly—no matter what resources you have, you can never be everywhere all the time. And when it comes to content marketing, the more content you can put out the better, right? The truth is, quality is more important than quantity, and should take priority. But a bigger reach is still […]
Spring Cleaning Your LinkedIn Presence
We know the fundamentals of public relations such as writing, expression, creativity and integrity are still consistent today, even as the industry has evolved with the advent of new and social media. As referenced in last week’s Four on Friday post, these skills are the foundation for all successful public relations professionals. We also know […]
Thoughts on Social Media Measurement
When it comes to social media measurement one thing is for sure: brands have ready access to an abundance of data. Every day there seems to be a new tool to slice, dice, plot and visualize a company’s performance across social media platforms. The real challenges are identifying which data are truly valuable and establishing […]
The Winning Brands of Super Bowl XLVIII
Let’s talk about last night from a numbers perspective. Not from the standpoint of the final score, but from the impact of the game. From that perspective, the game gets much more interesting: There were 24.9 million tweets around the Super Bowl during the broadcast. The Super Bowl broadcast recorded a 47.6 household rating and […]
