4 Trends That Will Shape Your PR Strategy in 2019
The world of PR is constantly evolving. With new technology, AI and tools available, creatives will find new ways to generate compelling content, amplify their voices and build brand loyalty with their target audience. As we close out the year, there are four major trends to be aware of in 2019. Representation For an effective […]
Brand Reputation, Visualizing Content, Making Headlines and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch breakers! As we head into May, we’re celebrating summer weather and hoping for a win for the Capitals in tonight’s game against the Penguins. In this week’s edition, we cover visualizing your content, making headlines, Twitter content calendars, and Amazon’s brand reputation strategy. Reputation […]
DIY guide: How to create amazing visual content
If you aren’t creating visual content for your brand, you should be. In 2014, PR Newswire found that press releases sent in 2013 that included multimedia—logos, photos, infographics, video, microsite—increased visibility up to 5,092% over traditional text releases. Amazing, right? What I found even more shocking was that 86% of press releases DID NOT include […]
