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The Strategy Room

Month: June 2018

Father’s Day Ads, Finding Newsworthy Gems, Cracking Down on Fake Followers and More.

Father's Day Neckties Lunch Break

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re thinking back to the Washington Capitals’ much anticipated Stanley Cup parade from last Tuesday when the weather was a tad bit cooler. In this week’s Lunch Break, we look at some amusing and heartwarming Father’s Day ads, a novel way for communicators to… Continue Reading Father’s Day Ads, Finding Newsworthy Gems, Cracking Down on Fake Followers and More.

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Let’s Talk

Direct Engagement

PR consultants spend a lot of time with their clients working on ways to “deliver the message.” This phrase implies a one-way form of communication. What happens if the audience does not wish to receive the message? Even if the message is received, how do we know if the audience is convinced, inspired or motivated… Continue Reading Let’s Talk

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Peak Trolling on #IHOb, Designers Bring Gorgeous Design to Pride Month and More

IHOb Lunch Break

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Welcome to this week’s Lunch Break—or amidst #IHOb scandal trolling, it may be more of a Brunch Break. Whatever. Grab a stack of pancakes and let’s get down to it. This week, in the Break: IHOb gets trolled by burger brands on Twitter; Facebook and Starbucks are… Continue Reading Peak Trolling on #IHOb, Designers Bring Gorgeous Design to Pride Month and More

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6 Great Options for Magnificent Blog Post Formats

Hosting a blog for your organization or brand can be a great way to build an audience and foster a loyal following. But, if you blog with true consistency (Yes! Good for you!), eventually, you will hit a wall, where you and your team are out of ideas. This is an illusion. Once you have… Continue Reading 6 Great Options for Magnificent Blog Post Formats

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Teens & Social Media, 2018 Internet Trends, Instagram Algorithm and More

Teens & Social Media, 2018 Internet Trends, Instagram Algorithm and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Wednesday, Lunch Breakers! Today, we cover which social media platforms teens care about, 2018 trends online, Buffalo Wild Wings Twitter hack and how Instagram’s algorithm works. Teens & Social Media YouTube, Snapchat and Instagram are dominating among online platforms for people ages 13 to 17. This… Continue Reading Teens & Social Media, 2018 Internet Trends, Instagram Algorithm and More

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A Beginner’s Guide to Driving Website Traffic

A Beginner’s Guide to Driving Website Traffic

We all know content is king, but without an audience to read it, you might be wasting your time. Reaching your target audience and driving them to your pages is essential for a successful online marketing strategy, and there are some simple ways to achieve this. Try these four methods to increase the volume of… Continue Reading A Beginner’s Guide to Driving Website Traffic

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