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The Strategy Room

Author: Emily Wenstrom

Evergreen Practices for Strong PR in Troubled Times

Everyone and their sister is already writing about COVID for their PR blogs—and really, if you wait for a crisis to occur before you take actions to strengthen your team’s approach, you’re already well behind. Instead, let’s talk about what you should do well before a crisis hits so that your media outreach and communications… Continue Reading Evergreen Practices for Strong PR in Troubled Times

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New Dove Campaign, Laughs from Julia Louis-Dreyfus, And More

New Dove Campaign, Laughs from Julia Louis-Dreyfus, And More It’s an undeniable fact that the news is continuing to be dominated by coronavirus coverage. Our team at Stanton continues to share a sampling of stories that we’ve been discussing, virtually of course, during these challenging times. Staying Active During Quarantine Have you moved today? As more… Continue Reading New Dove Campaign, Laughs from Julia Louis-Dreyfus, And More

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A Case Study in Authenticity at the National Cowboy Museum during the Strange Times of Social Distancing

In the fast-paced world of content marketing, it’s easy to get caught up in the latest emerging tools, networks, tactics, hashtags…all in the name of keeping those analytics in tip top shape. Don’t sound overly promotional, have some fun with it, make sure you maintain the voice—and by the way, did next week’s rotation of… Continue Reading A Case Study in Authenticity at the National Cowboy Museum during the Strange Times of Social Distancing

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Ready for the Future of Public Relations Strategy? Shift Your Mindset

There is a regular rotation of public relations trends posts, and they are always eager to tell you what newest tactics you should jump to next—or ignore at your own peril as you fall farther and farther behind the curve. They’re not wrong, exactly. The trends cited so far for 2019—a storytelling approach, implementing video,… Continue Reading Ready for the Future of Public Relations Strategy? Shift Your Mindset

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The Evolution of the Newspaper Industry & What it Means for PR

Is the newspaper dead? It’s certainly been declared so over and over—perhaps it’s karma for the times reporting has jumped the gun on a few deaths themselves. To the contrary, the news media may be in upheaval as it comes to terms with the digital age, but this may be signs of a thriving future… Continue Reading The Evolution of the Newspaper Industry & What it Means for PR

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How to Reach Reporters on Twitter

It’s a busy world out there, especially for reporters. With reporters’ inboxes flooded with pitches on an ongoing basis, sometimes that alone just doesn’t get their attention. But you’ve got a story you want to communicate to your target audience, and know just the reporter it was meant for. So how can you engage with… Continue Reading How to Reach Reporters on Twitter

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4 Steps to a Long-Term Influencer Relationship

When working with influencers, reaching out with the mindset of fostering a long-term engagement is to everyone’s advantage. Done right, an influencer partnership holds potential to become a lasting and fruitful relationship where both parties benefit. So, it’s worth the extra effort with influencers to make a personal connection and not just sell your brand.… Continue Reading 4 Steps to a Long-Term Influencer Relationship

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The Tradeoff of Google Analytics Alternatives

A week ago, Fast Company published an article titled “It’s Time to Ditch Google Analytics.” It was enough to deliver the fast click-through the headline was fishing for and all but stop my data-loving heart. But reporter Katharine Schwab does have a point. In a world that is post-GDPR, post-Facebook scandal world, and offers a… Continue Reading The Tradeoff of Google Analytics Alternatives

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J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES The subtlest hint of fall is finally in the air outside. Indoors, however, it definitely feels like winter, where I estimate the temperature to hover slightly below freezing. The crispness has us all reaching for our favorite seasonal sweaters. In this week’s Lunch Break, AI is generating… Continue Reading J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

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Your Sales Strategy Sits a Throne of Lies, Smithsonian Offers VR Tours, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES All that July rain finally gave way to the District’s classic, oppressive August heat. And this girl lived it unfiltered all Sunday to cheer on the champions of D.C.’s 50th annual Citi Open tennis tournament. Pass the aloe, please. In this week’s Lunch Break, a vaguely familiar… Continue Reading Your Sales Strategy Sits a Throne of Lies, Smithsonian Offers VR Tours, and More

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