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The Strategy Room

Author: Emily Wenstrom

4 Steps to a Long-Term Influencer Relationship

When working with influencers, reaching out with the mindset of fostering a long-term engagement is to everyone’s advantage. Done right, an influencer partnership holds potential to become a lasting and fruitful relationship where both parties benefit. So, it’s worth the extra effort with influencers to make a personal connection and not just sell your brand.… Continue Reading 4 Steps to a Long-Term Influencer Relationship

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The Tradeoff of Google Analytics Alternatives

A week ago, Fast Company published an article titled “It’s Time to Ditch Google Analytics.” It was enough to deliver the fast click-through the headline was fishing for and all but stop my data-loving heart. But reporter Katharine Schwab does have a point. In a world that is post-GDPR, post-Facebook scandal world, and offers a… Continue Reading The Tradeoff of Google Analytics Alternatives

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J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES The subtlest hint of fall is finally in the air outside. Indoors, however, it definitely feels like winter, where I estimate the temperature to hover slightly below freezing. The crispness has us all reaching for our favorite seasonal sweaters. In this week’s Lunch Break, AI is generating… Continue Reading J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

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Your Sales Strategy Sits a Throne of Lies, Smithsonian Offers VR Tours, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES All that July rain finally gave way to the District’s classic, oppressive August heat. And this girl lived it unfiltered all Sunday to cheer on the champions of D.C.’s 50th annual Citi Open tennis tournament. Pass the aloe, please. In this week’s Lunch Break, a vaguely familiar… Continue Reading Your Sales Strategy Sits a Throne of Lies, Smithsonian Offers VR Tours, and More

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The Delight-First Approach to Audience Engagement

delight

When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects… Continue Reading The Delight-First Approach to Audience Engagement

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Peak Trolling on #IHOb, Designers Bring Gorgeous Design to Pride Month and More

IHOb Lunch Break

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Welcome to this week’s Lunch Break—or amidst #IHOb scandal trolling, it may be more of a Brunch Break. Whatever. Grab a stack of pancakes and let’s get down to it. This week, in the Break: IHOb gets trolled by burger brands on Twitter; Facebook and Starbucks are… Continue Reading Peak Trolling on #IHOb, Designers Bring Gorgeous Design to Pride Month and More

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6 Great Options for Magnificent Blog Post Formats

Hosting a blog for your organization or brand can be a great way to build an audience and foster a loyal following. But, if you blog with true consistency (Yes! Good for you!), eventually, you will hit a wall, where you and your team are out of ideas. This is an illusion. Once you have… Continue Reading 6 Great Options for Magnificent Blog Post Formats

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Roundup: 3 Key Resources to Survive GDPR Compliance Crunch Time

Is your company ready for EU’s General Data Protection Regulation (GDPR)? After two years of prep time, the deadline for compliance is a week away—May 25. That means it’s crunch time. Regulatory updates can be daunting. Though many of the GDPR standards for online data security and consent protocols are best practices that, ideally, we… Continue Reading Roundup: 3 Key Resources to Survive GDPR Compliance Crunch Time

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How does using third party applications for social media posting impact reach?

Digital content strategists are in a constant state of questioning and optimizing (at least, good ones are), and one such question has stuck around for many years: How does using third party applications for social media posting impact reach? It’s a great question for anyone running a brand’s social media campaign to be asking, and… Continue Reading How does using third party applications for social media posting impact reach?

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Black History Month: Honoring PR Pros & Advocating for Diversity

In honor of Black History Month, here is a roundup of articles about and by African American public relations professionals regarding their legacy in the industry, the state of the PR today, and looking to the future. 1. 5 Lessons to Learn about Black Public Relations Pioneers At an event hosted by the Museum of Public… Continue Reading Black History Month: Honoring PR Pros & Advocating for Diversity

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