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The Strategy Room

Author: Emily Wenstrom

Ready for the Future of Public Relations Strategy? Shift Your Mindset

There is a regular rotation of public relations trends posts, and they are always eager to tell you what newest tactics you should jump to next—or ignore at your own peril as you fall farther and farther behind the curve. They’re not wrong, exactly. The trends cited so far for 2019—a storytelling approach, implementing video,… Continue Reading Ready for the Future of Public Relations Strategy? Shift Your Mindset

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The Evolution of the Newspaper Industry & What it Means for PR

Is the newspaper dead? It’s certainly been declared so over and over—perhaps it’s karma for the times reporting has jumped the gun on a few deaths themselves. To the contrary, the news media may be in upheaval as it comes to terms with the digital age, but this may be signs of a thriving future… Continue Reading The Evolution of the Newspaper Industry & What it Means for PR

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How to Reach Reporters on Twitter

It’s a busy world out there, especially for reporters. With reporters’ inboxes flooded with pitches on an ongoing basis, sometimes that alone just doesn’t get their attention. But you’ve got a story you want to communicate to your target audience, and know just the reporter it was meant for. So how can you engage with… Continue Reading How to Reach Reporters on Twitter

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4 Steps to a Long-Term Influencer Relationship

When working with influencers, reaching out with the mindset of fostering a long-term engagement is to everyone’s advantage. Done right, an influencer partnership holds potential to become a lasting and fruitful relationship where both parties benefit. So, it’s worth the extra effort with influencers to make a personal connection and not just sell your brand.… Continue Reading 4 Steps to a Long-Term Influencer Relationship

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The Tradeoff of Google Analytics Alternatives

A week ago, Fast Company published an article titled “It’s Time to Ditch Google Analytics.” It was enough to deliver the fast click-through the headline was fishing for and all but stop my data-loving heart. But reporter Katharine Schwab does have a point. In a world that is post-GDPR, post-Facebook scandal world, and offers a… Continue Reading The Tradeoff of Google Analytics Alternatives

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J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES The subtlest hint of fall is finally in the air outside. Indoors, however, it definitely feels like winter, where I estimate the temperature to hover slightly below freezing. The crispness has us all reaching for our favorite seasonal sweaters. In this week’s Lunch Break, AI is generating… Continue Reading J. K. Rowling’s Crisis Communications Victory (Maybe), DeepMind’s AI Generated Puppies, and More

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Your Sales Strategy Sits a Throne of Lies, Smithsonian Offers VR Tours, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES All that July rain finally gave way to the District’s classic, oppressive August heat. And this girl lived it unfiltered all Sunday to cheer on the champions of D.C.’s 50th annual Citi Open tennis tournament. Pass the aloe, please. In this week’s Lunch Break, a vaguely familiar… Continue Reading Your Sales Strategy Sits a Throne of Lies, Smithsonian Offers VR Tours, and More

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The Delight-First Approach to Audience Engagement

delight

When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects… Continue Reading The Delight-First Approach to Audience Engagement

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Peak Trolling on #IHOb, Designers Bring Gorgeous Design to Pride Month and More

IHOb Lunch Break

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Welcome to this week’s Lunch Break—or amidst #IHOb scandal trolling, it may be more of a Brunch Break. Whatever. Grab a stack of pancakes and let’s get down to it. This week, in the Break: IHOb gets trolled by burger brands on Twitter; Facebook and Starbucks are… Continue Reading Peak Trolling on #IHOb, Designers Bring Gorgeous Design to Pride Month and More

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6 Great Options for Magnificent Blog Post Formats

Hosting a blog for your organization or brand can be a great way to build an audience and foster a loyal following. But, if you blog with true consistency (Yes! Good for you!), eventually, you will hit a wall, where you and your team are out of ideas. This is an illusion. Once you have… Continue Reading 6 Great Options for Magnificent Blog Post Formats

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