The Power of Listening: A Key to Success in Public Relations
As public relations professionals, our business is communication. While effective communication consists of sharing a message, it also requires active listening. Our founder and CEO Peter Stanton recently contributed an article in the May issue of O’Dwyer’s. The piece explores the importance of listening for public relations professionals to execute successful campaigns. As a psychology […]
Riley’s PR Career Journey
When it comes to working in public relations, there isn’t a universal path to success. In this series, we ask members of the Stanton team about how they started their PR journey, how they got where they are today, and what they learned along the way. Here, summer intern Riley McCarthy shares her experiences […]
Global Partnerships Run Deeper Than Business
The agency network PR World Alliance brings together independent communication firms from around the world for client support and new business activity. Like most collaborations in the professional world, these partnerships are primarily motivated by a goal of economic gain. Now and then, however, we are reminded that the alliance holds a deeper meaning and purpose. […]
Meet Riley | Dr. Seuss’s Lessons in Trust Building for Public Relations
“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” As I begin my internship at Stanton Communications, this quote rings true. Although I’d like to attribute my interest in communications to something more profound, Dr. Seuss was a man ahead of his time. […]
The Value of Research, Social Listening and Monitoring in the Development of a Social Media Campaign
Social media has a permanent and prominent presence in modern society. It has rapidly become a crucial tool for communication professionals. Publishing content and engaging directly with audiences on social platforms helps increase brand awareness and target audience understanding. The three most important elements when developing a social media plan are research, social listening and […]
New Year, New Strategy: How to Revamp Your PR Strategy in the New Year
To public relations (PR) pros like us, the start of a new year means strategic planning for the year ahead. Rather than simply rewriting or reworking a strategy from the past year, a true expert knows the importance of revamping and re-strategizing to ensure continued growth for the client. According to the Public Relations Society […]
The Role of Thought Leadership as PR Evolves
By Lori Russo, President, Stanton Communications In the flood of “What’s New” and “What’s Next in 2023” articles, professionals in the field of public relations can find ample inspiration for the communication programs they will lead this year. Among the emerging trends are increased reliability on owned content, more aggressive expansion of outreach beyond traditional […]
How To Prepare for a Subject Matter Expert (SME) Interview
When pitching story ideas to the media, your outreach should reference an expert who can provide greater insight into the topic. This “subject matter expert,” typically has specialized knowledge in a unique field or area of expertise. Reporters want to feel confident that you can provide accurate and timely information on the topic you are pitching. […]
New Website, Same Mission: Inform, Influence, and Inspire
The Firm Owners Reflect on Stanton’s Evolution Over 34 Years Stanton Communications is preparing to enter what will be our 34th year. While we have changed a great deal since our founding in 1989, there are fundamental ideas that remain. As we continue to evolve, we are still committed to our core mission: We exist […]
Meet Tory: How To Build Relationships As A PR Pro
Everyone has relationships in their lives. As a young PR professional, I learned the value of building positive relationships, which is a lot like making friends. For public relations professionals, building relationships is part of our job. Establishing a rapport with clients, reporters, and industry peers not only helps us grow in our profession – […]
