The Value of Research, Social Listening and Monitoring in the Development of a Social Media Campaign  

Social media has a permanent and prominent presence in modern society. It has rapidly become a crucial tool for communication professionals. Publishing content and engaging directly with audiences on social platforms helps increase brand awareness and target audience understanding.  The three most important elements when developing a social media plan are research, social listening and […]

Read Before You Tweet, LinkedIn Stories, PR Lessons From Tenet, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! We’re still on a caffeine buzz from yesterday’s #NationalCoffeeDay, and are already eyeing the Aeropress for a second or third cup this morning. In this week’s edition, we have Twitter’s new sharing prompt, LinkedIn’s attempt to be hip, and communicator lessons from Christopher […]

Declare Independence From These 4 Bad PR Practices

Independence Day will undoubtedly feel different this year. This includes the PR campaigns for companies that would normally try to link their grills, food and other commodities to the holiday. Ahead of July 4th, we’re taking a look at four PR and media relations crutches that plague the industry year-round and draw criticism from our […]

Washington Redskins, Diversity in Marketing, TikTok Operations and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! After a long holiday weekend, we want to help you get back into the swing of things with a rundown of the latest industry news, trends and headlines. Washington Redskins Team Name Controversy Although there has been public scrutiny for years regarding the […]

Royal Drama, TikTok Media Backlash, And More

Happy Tuesday! It’s already been a heavy media week, with impeachment hearings and the royal family drama, and we’re already almost halfway through January.   In this week’s news roundup we’re taking a look at media coverage of the Royals, the value of PR in the restaurant industry, and the rise of the nurse-influencer. Grab your salad—it’s still resolution season—and read through for some of […]

Best PR & Products from CES 2020

While 2020 still sounds like a futuristic year, the future of technology is here. This week, thousands of exhibitors are at the Consumer Electronics Show at the Las Vegas Convention Center, where the products of both the near and distant future are on full display for media, influencers and buyers to try out for themselves. […]

Peloton Parody, A Decade of PR, Generation Alpha and More

Happy Tuesday, Lunch Breakers. Don’t let today’s hazy forecast — or the food coma from the holiday cookie swap — get you in a fog. Here in the Baltimore office, it’s full steam ahead for another week of Lamar Jackson Mania. In this week’s edition, we have an Aviation Gin martini toast to Ryan Reynolds’ quick-thinking […]

Celebrate International Cat Day with Stanton

Happy International Cat Day! At Stanton, we are cat (and dog) people, and like other pet owners, we seize every opportunity to show off our furry friends. International Cat Day is celebrated all over the world on August 8 to recognize our feline companions, but you don’t need to be a cat owner to participate. […]

Better Pitching, Year of Video, Remembering Toni Morrison and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES   Happy Tuesday, Lunch Breakers! It’s the dog days of summer, and we’re spending equal amounts of time soaking up the sun but also enjoying the A/C while catching up on the latest in PR news.   We’ve rounded up a few stories that are important to keep on your radar […]

Apollo 11, Prime Day, Game of Thrones and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES As we all know, the topic of weather is a networking event crowd pleaser, but by the end of this week you’ll probably be tired of commiserating about the dog days of summer (yes, temperatures are indeed going to hit the 100-degree mark here in D.C.). [bctt […]