Better Pitching, Year of Video, Remembering Toni Morrison and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES   Happy Tuesday, Lunch Breakers! It’s the dog days of summer, and we’re spending equal amounts of time soaking up the sun but also enjoying the A/C while catching up on the latest in PR news.   We’ve rounded up a few stories that are important to keep on your radar […]

Apollo 11, Prime Day, Game of Thrones and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES As we all know, the topic of weather is a networking event crowd pleaser, but by the end of this week you’ll probably be tired of commiserating about the dog days of summer (yes, temperatures are indeed going to hit the 100-degree mark here in D.C.). [bctt […]

PR for the Pros, Authenticity in Marketing, Arby’s Has the Alternative Meats, and More

Happy Tuesday, Lunch Breakers!  In addition to last-minute fireworks and cookout plans for the Fourth of July, we’re also re-reading what communicators can learn from the Founding Fathers. In this week’s edition, we cover a startling study about public relations, how marketers can be authentic and Arby’s witty take on fast food meat alternatives. What […]

Pizza Hut Throws It Back, Cannes Controversy, Love Thy Pitch and More

Happy Tuesday, Lunch Breakers! We’re cranking up the air condition and at all costs trying to avoid stepping out in this humidity. In this week’s Lunch Break, we’re sizzling up with Pizza Hut hitting the wayback machine with a vintage logo, a Cannes campaign controversy and why you shouldn’t go out with a media pitch […]

Dunkin’ Donuts Delivery, Taylor Swift, Women’s World Cup and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Welcome the sunshine (and many times, the showers), Lunch Breakers! This Friday marks the official start of summer, and just like a fun beach read that you can devour in a few hours, we’re rounding up some feel-good stories to get you through the week.   This week, we’re talking Dunkin’ […]

Pride Month, Instagram Ads, Women’s World Cup and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday and Global Running Day, Lunch Breakers!   Today we’re talking about the highly anticipated Women’s World Cup, the beginning of Pride Month, new ways to advertise on Instagram and the continued rise of the social media analytics market.   No Price for Pride Month This week marks the beginning […]

Ikea’s New Logo, Facebook’s App Icon, Fresh Look for Sears and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Tis the season to admire the flowers that are in full bloom and to get started on your spring cleaning. And that can mean cleaning your home, your car or, in the marketing and public relations industries, your brand. In this week’s edition, […]

Communicating Integrity

Professionals in our field often discuss “communicating with integrity.”  The term generally refers to honesty, transparency and a measure of humility.  Such characteristics are critically important in an era when cheating, fake news and hostile denigration of opposing viewpoints seem far more the norm than the exception. Equally important for professionals in our field is […]

Boston Marathon Brand Activations, Crisis Communications and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Spring weather is just around the corner, and we’re enjoying a time-honored spring tradition — the Boston Marathon. We might not be in the Boston area, but that didn’t stop us from cheering for runners from afar. This week, we have a Boston […]

The Evolution of Traditional Media to Digital Platforms

Traditional media still matter but are evolving to become more than a standard publication that’s sold on a newsstand thanks to the rise of the internet. Because millennials and Gen-Zers are looking at their smartphones and computers, print magazines and newspapers look dramatically different today than they did even a decade ago and have changed to […]

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