The Strategy of PR Monitoring: Why Monitor?
As a first step in The Strategy of PR Monitoring series, we need to ask ourselves why monitoring is essential to PR. Why is it critical to implement a monitoring strategy in your communication plans? There are three key benefits that should take priority. Monitoring your social media allows you to: react in real-time, engage with […]
Winter Olympics Ads, Facebook’s Popularity Problem, Facebook Live Secrets, And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re enjoying the brief reprieve from the blustery cold with back-to-back days in the 70s! Let’s not think too much about still having four more weeks of winter left, according to Punxsutawney Phil’s previous prognostication. In this week’s edition, we cover brand recognition […]
A Black History Month Remembrance
As Black History Month is upon us, it occurred to me that an important African-American figure in the public relations profession would be worthy of recognition. As I had a small personal experience with this individual, I hope I might be permitted to offer that recognition. Ofield Dukes was a public relations professional in the […]
Super Bowl, Kardashian Pregnancy Reveal, Lady Doritos, and more
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Hopefully you have recovered from the gluttony of Super Bowl Sunday and debated with your friends about whether or not Justin Timberlake is a man of the woods. In this weeks’ edition, we cover the PR brilliance of Kylie Jenner’s pregnancy reveal, lady-friendly […]
Listen and Learn: A Lesson in Communication and Perspective
Like the rest of the working world, the Stanton team is diving deep into 2018 and drifting away from post-holiday blues. Two important things we are keeping in mind this year are communication and perspective. These two key elements are needed for any PR professional to succeed. This industry is all about one-on-one relationships with […]
Mastering SEO, News Feed FYI, and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we settle into the new year and focus on sticking to our resolutions, it might be a good time to consider developing our PR skills in 2018. In this week’s edition, we’re talking increasing your video content, Facebook News Feed changes, your […]
Harassment Policies Are Vital, But What About Crisis?
With each passing day, new and ever more salacious revelations of sexual harassment come forward. In this environment, companies are racing to update their sexual harassment policies. As much attention also should be focused on the creation of a crisis communication policy. Far too many organizations begin from scratch when trouble strikes. A crisis policy […]
Snapchat Uses Facebook Algorithm, 2018 Influencer Trends, AI, Smart Devices And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. ’Tis the season for colorful lights and consumer delights. Here at Stanton, we’re preparing to wrap-up the year with recaps and 2018 planning, with only a small stash of Halloween candy left. In this week’s edition, we bring you Snapchat updates, influencer marketing […]
5 Books to Give Your Public Relations Friend this Holiday Season
The communications industry is evolving rapidly right now, and is continually becoming more multifaceted, integrated and complex. Public relations professionals are always hungry to find new ways to support our clients, develop our strategic thinking, be more creative and keep up with the latest tech trends. We’re really just a bunch of geeks. But it […]
Why News Media Still Matter
Four years ago this month, we published a blog post titled, “Why Newspapers Still Matter.” It outlined our thinking about print journalism providing an “experience” that is somehow richer than what one can find online. How a newspaper provides a unique snapshot of history. How it gets your hands dirty. How it makes critically important […]
