A Beginner’s Guide to Driving Website Traffic
We all know content is king, but without an audience to read it, you might be wasting your time. Reaching your target audience and driving them to your pages is essential for a successful online marketing strategy, and there are some simple ways to achieve this. Try these four methods to increase the volume of […]
Marketing Memorial Day Without Losing Its Meaning
Memorial Day has become many things. It is often deemed the unofficial start of summer, a celebratory kick-off to barbeques, cold beer, summer sales and fireworks—all rolled in with a bit of red, white and blue. Of course, for many Americans, the true meaning of the national holiday is still, first and foremost, about honoring […]
Brand Reputation, Visualizing Content, Making Headlines and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch breakers! As we head into May, we’re celebrating summer weather and hoping for a win for the Capitals in tonight’s game against the Penguins. In this week’s edition, we cover visualizing your content, making headlines, Twitter content calendars, and Amazon’s brand reputation strategy. Reputation […]
How does using third party applications for social media posting impact reach?
Digital content strategists are in a constant state of questioning and optimizing (at least, good ones are), and one such question has stuck around for many years: How does using third party applications for social media posting impact reach? It’s a great question for anyone running a brand’s social media campaign to be asking, and […]
Earth Day, Better Subject Lines, Taco Bell, And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Rain is in the forecast for D.C. and Baltimore, but we’re hoping these April showers lead to some proverbial May flowers. In this edition, we cover how brands celebrated Earth Day, improving e-mail subject lines, a generous response to a fast food superfan and Facebook’s latest attempt […]
Facebook’s Update, a Reddit Redesign, Content Strategy, and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As you’re enjoying a late lunch, read through our latest edition covering Facebook’s newest update, a Reddit redesign, the power of PR and content marketing strategy. Building Trust Facebook announced it is rolling out another change to provide users with more information about […]
March Madness on Social Media, Instagram’s Newer Posts, and More
Happy Tuesday, Lunch Breakers! Spring may not have sprung last week, but we’re taking solace in the fact that there are not any snow showers in the immediate forecast. In this week’s edition, we cover March Madness social media successes, how marketers capitalized on National Puppy Day, and what’s in store for brands with the […]
The Strategy of PR Monitoring: Top Ten Tips
Throughout the past few weeks, we’ve given you everything you need to implement a monitoring strategy and why you should. Although we only have one more post in this month’s monitoring series, they are plenty of other resources that support the insights we’ve shared. Cision provided a very informative article that highlights ten reasons to […]
The Strategy of PR Monitoring: Boolean, Keywords & Real Time Alerts
We’ve asked ourselves the question: Why monitor? (In case you missed it – catch up here.) Now, let’s address how to monitor. The most successful monitoring strategies take full advantage of the search for mentions. We’ve found the following components best maximize your efforts: Keywords, Boolean and real-time alerts. Keywords The most important aspect of […]
Oscars PR Takeaways, Facebook Travel Inspiration and more
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Here at Stanton, we’re still debating whether Shape of Water should’ve won the Oscars for Best Picture. What did you think? In this week’s edition, we cover PR takeaways from the Oscars, Facebook’s travel inspiration, keeping content trendy, and the benefits of a quality follower base. Oscars […]
