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The Strategy Room

Month: August 2018

Our Liberty Depends on Freedom of the Press

Our Liberty Depends on Freedom of the Press

“Our liberty depends on the freedom of the press, and that cannot be limited without being lost.” -Thomas Jefferson As public relations professionals, we spend a great deal of time thinking about and working with the press. Even as owned and shared platforms emerge as powerful tools for communication, we have not lost sight of… Continue Reading Our Liberty Depends on Freedom of the Press

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Remembering Neil Simon, Star Trek Pitching Lessons and Getting More Clicks on Your Content

Lunch Break August 28

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re counting down the days until the last hurrah of summer aka Labor Day vacation. What do you have planned? In today’s Lunch Break, we highlight what communicators and storytellers can learn from the late Neil Simon, what Star Trek has to do… Continue Reading Remembering Neil Simon, Star Trek Pitching Lessons and Getting More Clicks on Your Content

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Animal (Crackers) Uncaged

After 116 years, Mondelez International, the creator of Barnum’s Animals Crackers, unveiled a new illustration on its iconic animal cracker box to show the animals roaming free in the savanna. The old design featured circus animals cooped up behind the bars in a boxcar. This redesign, featuring animals freed from captivity, was spurred by the People for Ethical Treatment of Animals (PETA). The activist group began petitioning in… Continue Reading Animal (Crackers) Uncaged

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PRSA’s Princess Quiz, Amazon’s Brand Integrations, and Spring Cleaning for Twitter

The Stanton offices are still hanging on to the last few weeks of summer, but ready for fall since far too many colleagues have brought sugary treats from their travels to the office. Sugar aside, it’s time for lunch. This week’s edition covers PRSA’s need for PR, Amazon’s Brand Integrations, Spring Cleaning for Twitter and… Continue Reading PRSA’s Princess Quiz, Amazon’s Brand Integrations, and Spring Cleaning for Twitter

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3 PR Lessons Learned From A Former TV Reporter

More than one year has passed since I transitioned from TV news to the world of public relations in March. No cake. No fancy dinner. The only reminder is from my Facebook post last year announcing that I was getting out of the business after nearly 7 years. I didn’t have time to mark the… Continue Reading 3 PR Lessons Learned From A Former TV Reporter

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SEO Basics, Kids Who Online Shop, Facebook Algorithms, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we cover SEO basics, retail therapy for children, Facebook’s algorithm, and Spotify ads. Back to Basics Have you mastered search engine optimization? If not, you’re in luck. Moz created a beginner’s guide to SEO and it provides a lot… Continue Reading SEO Basics, Kids Who Online Shop, Facebook Algorithms, and More

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Meet Hannah: Life & PR lessons learned from running

Meet Hannah: Life & PR lessons learned from running

I’ve been running since I was about seven years old. I would ask my dad to drive around the neighborhood with his odometer reset so we could measure out a specific distance, and then I’d race my friends barefoot down the middle of our dead-end street. By the time I hit high school and college,… Continue Reading Meet Hannah: Life & PR lessons learned from running

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Celebrate International Cat Day with Stanton

Happy International Cat Day! At Stanton, we are cat (and dog) people, and like other pet owners, we seize every opportunity to show off our furry friends. International Cat Day is celebrated all over the world on August 8 to recognize our feline companions, but you don’t need to be a cat owner to participate.… Continue Reading Celebrate International Cat Day with Stanton

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Your Sales Strategy Sits a Throne of Lies, Smithsonian Offers VR Tours, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES All that July rain finally gave way to the District’s classic, oppressive August heat. And this girl lived it unfiltered all Sunday to cheer on the champions of D.C.’s 50th annual Citi Open tennis tournament. Pass the aloe, please. In this week’s Lunch Break, a vaguely familiar… Continue Reading Your Sales Strategy Sits a Throne of Lies, Smithsonian Offers VR Tours, and More

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3 Reasons Why Design and PR Belong Together

PR and Design: Better Together

It’s a common occurrence across the public relations industry: Professionals spend hours crafting the perfect press release, the flawless tweet, but when it comes to telling the visual story, the narrative falls flat. That’s not to say public relations professionals and marketers don’t understand the allure of visual content. According to Social Media Examiner, 80 percent… Continue Reading 3 Reasons Why Design and PR Belong Together

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