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The Strategy Room

Month: April 2020

Positioning Your Agency for New Business Success, Post-Pandemic

Public relations agencies are hurting. Layoffs, salary reductions, lost revenue and stalled campaigns are impacting firms of all sizes and specialties around the world. A report released in mid-April by M&A advisory firm Gould & Partners showed that, here in the U.S., nearly 90 percent of agencies surveyed lost net revenues because of the COVID-19… Continue Reading Positioning Your Agency for New Business Success, Post-Pandemic

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Zoom Fatigue, COVID-19 Superheroes, Quarantine Wassup, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. Today is National Superhero Day, so we’re giving a tremendous shout-out to the healthcare professionals and essential workers at the frontlines of this global pandemic. You truly are the real superheroes of 2020. In this week’s edition, we’re overcoming Zoom Fatigue, Saying Wassup… Continue Reading Zoom Fatigue, COVID-19 Superheroes, Quarantine Wassup, and More

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AmCham Germany Convenes Panel to Suggest: Don’t let a Virus Infect Your Reputation

As Covid-19 upends the normal order of corporate communication, businesses and organizations around the world face new challenges in how, when and in what manner to communicate with vital stakeholders.  That challenge and its unique dimensions for companies in Germany and the United States was the focus of a panel discussion convened by the American… Continue Reading AmCham Germany Convenes Panel to Suggest: Don’t let a Virus Infect Your Reputation

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New Dove Campaign, Laughs from Julia Louis-Dreyfus, And More

New Dove Campaign, Laughs from Julia Louis-Dreyfus, And More It’s an undeniable fact that the news is continuing to be dominated by coronavirus coverage. Our team at Stanton continues to share a sampling of stories that we’ve been discussing, virtually of course, during these challenging times. Staying Active During Quarantine Have you moved today? As more… Continue Reading New Dove Campaign, Laughs from Julia Louis-Dreyfus, And More

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A Case Study in Authenticity at the National Cowboy Museum during the Strange Times of Social Distancing

In the fast-paced world of content marketing, it’s easy to get caught up in the latest emerging tools, networks, tactics, hashtags…all in the name of keeping those analytics in tip top shape. Don’t sound overly promotional, have some fun with it, make sure you maintain the voice—and by the way, did next week’s rotation of… Continue Reading A Case Study in Authenticity at the National Cowboy Museum during the Strange Times of Social Distancing

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Quarantine Baking, Shifts in Internet Usage, PR Loungewear, And More

Quarantine Baking, Shifts in Internet Usage, PR Loungewear, And More Today’s Lunch Break may look different from the last few months. Instead of walking to a café to pick up a sandwich, you may find yourself walking to your fridge to stare at last night’s leftovers or grab another bowl of cereal. Our routines are… Continue Reading Quarantine Baking, Shifts in Internet Usage, PR Loungewear, And More

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