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The Strategy Room

Author: Emily Wenstrom

Journalist Attitudes Toward Social Media in 2017

Social media has changed how we engage the world—and that includes how we report and digest the news. For public relations pros, this also impacts how we engage reporters. Cision,  a leading global provider of earned media software and services, has released its sixth annual Global Social Journalism Study. The report is extensive, offering perspective… Continue Reading Journalist Attitudes Toward Social Media in 2017

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Facebook Ads Merge, The Fake News Crisis Plan, Worst Business Habits & More

Lunch Break Sept. 19, 2017

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Is it fall yet? The calendar says yes, but D.C.’s trademark late-September humidity says no. In this week’s Lunch Break, Facebook is merging its ad platforms, here are the steps to dodge fake news about your company, we’re breaking your bad work habits before 2018, and here’s… Continue Reading Facebook Ads Merge, The Fake News Crisis Plan, Worst Business Habits & More

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Building Your Online Platform at Events

Posting to your company’s social media frequently and putting an emphasis are excellent social media branding basics. But they don’t have to be the only way you connect with your audience. Another compelling way to grow your platform is by live tweeting from events. At its heart, social media is about making connections, after all—what… Continue Reading Building Your Online Platform at Events

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Content Predictions for 2022, Apple Taps Into Trump’s America, A Few Tips for Scaramucci, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES We’re late lunchers today, but grab a sandwich (or if you wish, an early happy hour glass) and let’s dive right in. There’s a lot to cover. In this week’s Lunch Break, Hubspot takes us behind the scenes of its blog redesign, Content Marketing Institute blasts into… Continue Reading Content Predictions for 2022, Apple Taps Into Trump’s America, A Few Tips for Scaramucci, and More

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Coming Soon: Your City’s Drone Hive, Harry Potter Turns 20, YouTube Puts VR In Your Hands, and More

Lunch Break: June 27

Quick PR Reads You Can Tackle Between Bites What’s this weird filmy thing in the air? Oh right, that’s D.C. summer, and my archnemesis, Humidity, has returned. In this week’s communication news, our wands are at the ready for Harry Potter’s 20th anniversary, Amazon patented a drone skyscraper, YouTube is bringing VR to your fingertips,… Continue Reading Coming Soon: Your City’s Drone Hive, Harry Potter Turns 20, YouTube Puts VR In Your Hands, and More

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Pack Like a Correspondent, Become a TEDFellow and Listen to Larry Wilmore

Lunch Break: May 23

Quick PR Reads You Can Tackle Between Bites Happy Tuesday, Lunch Breakers! After reading the Lupita Nyong’o and Rhianna heist movie meme is coming to screen for real, I’m working on my meme-to-film adaptation about a shiba inu with his head stuck in a hedge. Here’s hoping Tracy Morgan will voice the shiba inu. In… Continue Reading Pack Like a Correspondent, Become a TEDFellow and Listen to Larry Wilmore

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Fast Company’s Top 100, Your Interactive Future, I’m Not a White Blob, and More

Lunch Break May 16

Quick PR Reads You Can Tackle Between Bites Hello, hello, communicators. Here in D.C., those of us who commute home via the Gallery Place metro stop are relieved the Eastern Conference semi-final is finally over, even if we didn’t like the outcome. But we’re really going to miss Yayoi Kusama Infinity Mirror Rooms at the… Continue Reading Fast Company’s Top 100, Your Interactive Future, I’m Not a White Blob, and More

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Meet Emily: Bringing Storytelling to B2B

When people ask me what I do, the short answer is that I’m a writer. Then they ask what I write, and that’s where it gets complicated. By day, I’m a public relations and content marketing professional. By early, early morning, I’m an author in the middle of releasing a fantasy series with a small… Continue Reading Meet Emily: Bringing Storytelling to B2B

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Influencer Power, Writing the Hard Speeches, and PR for PR

Quick PR Reads You Can Tackle Between Bites Happy first Tuesday in May! Last night was the highly anticipated Met Gala, a.k.a. “The First Monday in May,” where celebrities and fashion luminaries gathered to honor avant garde fashion master Rei Kawakubo’s career. My choices for best dressed are Rhianna in straight-off-the-runway Commes des Garcon, and… Continue Reading Influencer Power, Writing the Hard Speeches, and PR for PR

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Pulitzers Announced, Pepsi Serves Up Its Own PR Crisis & Have You Met Mastodon?

Lunch Break: April 11

Quick PR Reads You Can Tackle Between Bites It seems spring is finally, thankfully, here. By our D.C. office, the cherry blossoms have already come and gone, faster than you can say, “Let’s take a stroll around the Tidal Basin this weekend.” But of course, spring is more than budding blooms, and just like the… Continue Reading Pulitzers Announced, Pepsi Serves Up Its Own PR Crisis & Have You Met Mastodon?

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