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The Strategy Room

The Lunch Break

Girl Scouts, Amazon’s V-Day Breakup, Instagram Updates and More

Happy snow day, Lunch Breakers – at least in our neck of the woods. When we aren’t tucked away from the cold, we are dodging Girl Scout cookie sales at all of the metro stops. But we’re not fooled by their lack of years in life experience, because these young entrepreneurs can’t be stopped. In… Continue Reading Girl Scouts, Amazon’s V-Day Breakup, Instagram Updates and More

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Super Bowl Commercials, Crisis Response, Analytics And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We hope you’ve recovered from watching what might go down as the most boring Super Bowl in history, where the most exciting part of your shindig was probably the buffalo chicken dip, rather than the commercials or the actual game. Author’s note: I’m… Continue Reading Super Bowl Commercials, Crisis Response, Analytics And More

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Super Bowl Ad Success, Top PR Stunts, Marie Kondo For Communicators And More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re bundling up in advance of Tuesday’s arctic blast in D.C. and Baltimore. On the plus side, we only have to endure several more days of sizzling hot takes before Super Bowl LIII. In this week’s edition, we take a look at what… Continue Reading Super Bowl Ad Success, Top PR Stunts, Marie Kondo For Communicators And More

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Instagram Networking, Gillette, Netflix Competition and More

Happy Tuesday, Lunch Breakers! As we get back into the groove of 2019, we are staying tuned to what’s happening in our industry – and it’s a lot. In this week’s edition we’re talking networking through Instagram, the Gillette debate, brand support during the government shutdown and some unsuspected Netflix competition. Women Network Through Instagram… Continue Reading Instagram Networking, Gillette, Netflix Competition and More

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Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Here in the Baltimore office, we’re still getting over the Ravens’ bittersweet end to the first playoff game since 2014. In this week’s edition, we take a look at a Golden Globes PR stunt, Apple’s strategic dig at its competitors and the first… Continue Reading Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more

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Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re one week away from Christmas, and our office is engaging in a spirited discussion about the best last-minute stocking stuffers. Does your tree need a ‘Floss like a Boss’ elf ornament? In this week’s edition, we highlight a creative use for Ugly… Continue Reading Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more

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Google and Marriott Face Privacy Scandals, Kevin Hart’s Anti-Apology And More

LunchBreak

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re inching closer to the end of the year and the holiday season is in full swing.   The weather outside is frightful, but do you know what’s even more frightful? A PR crisis that could have been prevented or managed more effectively.   Zip up your… Continue Reading Google and Marriott Face Privacy Scandals, Kevin Hart’s Anti-Apology And More

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Holiday Campaigns from Apple, Air New Zealand, Amazon and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES ‘Tis the season to be…preparing for 2019. Here in the Stanton DC office, we have our sweaters, heaters, hot coco and our editorial calendars at the ready. We also have our eyes on all things holiday-related. In this week’s Lunch Break edition, we talk about creative seasonal… Continue Reading Holiday Campaigns from Apple, Air New Zealand, Amazon and More

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#GivingTuesday, Goodbye Instagram Bots, Branded Beer And more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES With Thanksgiving, Black Friday, and Cyber Monday in our rear-view mirror, it’s time to look forward to the holidays – which has already brought colder temperatures. No one in the D.C. office is brave enough to walk outside, so we’re all paying close attention to industry news… Continue Reading #GivingTuesday, Goodbye Instagram Bots, Branded Beer And more

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KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We hope you thanked a veteran for their commitment and dedication to serving our country and defending our freedom. In this week’s edition, we’re talking turkey AND chicken, looking at the role communicators play in the California wildfire and introducing you to the… Continue Reading KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More

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