The Most Powerful PR Phrase, Public Apologies and Instagram Invades
Quick PR Reads You Can Tackle Between Bites Hi Lunch Breakers! Have you made your NCAA Tournament Bracket yet? Over the last few years, analysts have tracked the admissions bump teams get after the tournament, with the bump most felt for the “Cinderella” schools. Here’s hoping my West Virginia Mountaineers make it out of the […]
Snapchat, Emojis, and Harnessing the Power of Visuals
3 Ways to Harness Snap’s Image-Dominant Future If you watched Arrival—the sci-fi film with Amy Adams, Jeremy Renner and squid-like aliens called heptapods—you may have noticed the story hinged on visual communication. The aliens bet their future on the power of visuals and—spoiler alert—it pays off. Similar to those hopeful heptapods, humans have long tried […]
Social Media Amplifies an Oscar Oops, Marketers Try VR & More PR News
Quick PR Reads You Can Tackle Between Bites Happy Tuesday, which just happens to be my two-year wedding anniversary. The traditional two-year gift is cotton and the modern gift is china, neither of which I got for my spouse this year. In this week’s PR news, PricewaterhouseCoopers (PwC) is still recovering from their terrible, horrible, […]
Content Marketing: Where to Start
Content marketing is now recognized as a staple—and even a driving force—for a strong online brand presence. As demand for content marketing expands, the industry continues to evolve and mature. You likely already know the impact content marketing can have, but if your company is just starting to build its presence, where do you start? In a recent post, SnapWryt […]
Webinar: Secrets to Managing Successful Events
From Papal Visits to Product Launches with Peter Stanton Bulldog Reporter, a longstanding leader in public relations news, hosted a webinar with Stanton Communications’ CEO Peter Stanton last week. In the webinar, Peter shared his experience from past events (including the 2015 New York Papal Visit and organizing the annual Alfred E. Smith Memorial Foundation Dinner, […]
Celebs Going Publicist Free, Ex-CEO Ads and More PR News
Quick PR Reads You Can Tackle Between Bites It’s the Tuesday after the Oscars, and I’m starting a one-woman campaign for Shirley MacLaine to host next year’s ceremony. In this week’s PR news, LinkedIn spills on how it uses its own built-in marketing tools, an ex-CEO’s advises his former company via bus ad, and much […]
Changing the Way WeWork
A little more than a year ago, Stanton Communications announced a significant change in our firm that transformed how we work together and with our clients. Peter Stanton, our founder, took a big step to the side and welcomed me to serve as President while he focused on his role as Chief Executive Officer. Since […]
Influencer Drama, Instagram for B2B and More
Quick PR Reads You Can Tackle Between Bites Happy Tuesday! This week’s Lunch Break is filled with advice for engaging influencers, how Facebook’s “Like” changed the rules of social engagement beyond the digital world, a podcast recommendation and more. Want to Engage an Influencer? Look Before You Leap Last week, Disney Company’s Maker Studios parted […]
Take a Lunch Break with the Strategy Room
I have a bit of a reputation at Stanton Communications for being “the clipper,” a.k.a. the colleague that sends everyone articles on clients, their personal interests and the occasional “22 Corgis Who Can’t Get Up the Stairs” pictorial to brighten their day. It began early in life. Really early. From the time I was an […]
Valuable Insights for Your Next Big Tech Event
As a tech enthusiast, I cannot imagine a better way to spend the first full week of the New Year than at CES 2017. Not only is technology a passion of mine, but it’s also part of my job. This is the second year I have attended CES on behalf of a longtime Stanton Communications […]
