Pride Month, Instagram Ads, Women’s World Cup and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday and Global Running Day, Lunch Breakers! Today we’re talking about the highly anticipated Women’s World Cup, the beginning of Pride Month, new ways to advertise on Instagram and the continued rise of the social media analytics market. No Price for Pride Month This week marks the beginning […]
Newsworthy Ugly Christmas Sweaters, 2018 Twitter Winners, An Instagram Rip-off and more
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re one week away from Christmas, and our office is engaging in a spirited discussion about the best last-minute stocking stuffers. Does your tree need a ‘Floss like a Boss’ elf ornament? In this week’s edition, we highlight a creative use for Ugly […]
You & YouTube: PR Opportunities on the Second Screen
When you’re sending a media pitch, what types of outlets do you generally contact? Print? Sure. Online? Absolutely. Broadcast? Always. But what about YouTubers? According to YouTube, the video platform has more than one billion users and reaches more 18 to 49-year-olds than any single cable network in the United States. Now would you consider […]
Influencer Marketing, Twitter’s “Like” Button, CEO’s on Social and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we gear up for Halloween (or try to avoid it), the Stanton office is chowing down on candy and sweet treats leftover from the weekend. In this edition, we’re covering changes coming to Twitter, Macy’s influencer marketing success, CEOs on social media […]
Food & Lifestyle Influencers to Follow in D.C. and Baltimore
We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created […]
Choosing the Right Micro-Influencer for Your Brand
Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a […]
The Power of Micro-Influencer Marketing
Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike […]
Building a Crisis Communications Strategy, DIY News, Petfluencers and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. In this week’s edition, we cover creating your own news stories, influencer strategy, petfluencers and building a crisis communications strategy. Crisis Communications Every company needs to be prepared for a communications crisis. Preparation for a crisis should happen before the crisis hits, otherwise, […]
