You & YouTube: PR Opportunities on the Second Screen
When you’re sending a media pitch, what types of outlets do you generally contact? Print? Sure. Online? Absolutely. Broadcast? Always. But what about YouTubers? According to YouTube, the video platform has more than one billion users and reaches more 18 to 49-year-olds than any single cable network in the United States. Now would you consider […]
Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re having an early birthday celebration for Lunch Break veteran Adam Yosim, who turns <age redacted> on Wednesday. In today’s edition, we pumpkin-spice things up with Halloween-inspired marketing ideas, the most romantic ad of the year and Burger King’s nightmare burger. A Pumpkin […]
Remembering Neil Simon, Star Trek Pitching Lessons and Getting More Clicks on Your Content
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re counting down the days until the last hurrah of summer aka Labor Day vacation. What do you have planned? In today’s Lunch Break, we highlight what communicators and storytellers can learn from the late Neil Simon, what Star Trek has to do […]
Meet Hannah: Life & PR lessons learned from running
I’ve been running since I was about seven years old. I would ask my dad to drive around the neighborhood with his odometer reset so we could measure out a specific distance, and then I’d race my friends barefoot down the middle of our dead-end street. By the time I hit high school and college, […]
Phoning It In, Another Under Armour Marketing Exec Leaves, Etsy Gets More Creative, and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re counting down the days until the rain, rain finally goes away. In this week’s edition, we cover the proper way to pitch, a top marketing departure, and a new LinkedIn feature. Don’t Waste My Time The debate rages on about phone […]
Earth Day, Better Subject Lines, Taco Bell, And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Rain is in the forecast for D.C. and Baltimore, but we’re hoping these April showers lead to some proverbial May flowers. In this edition, we cover how brands celebrated Earth Day, improving e-mail subject lines, a generous response to a fast food superfan and Facebook’s latest attempt […]
April Fool’s Day, a Data Breach Crisis and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. Here at Stanton, we’re patiently waiting for the cherry blossoms to bloom. In the meantime, we’re keeping ourselves busy by analyzing the latest Westworld trailer. In this week’s edition, we cover reviving your pitch, using Reddit for content marketing, April Fool’s day and […]
Talking Twitter: #BrandBowl52, #CallieMeetsProm and #CrockPotCares
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Lunch Breakers, there’s no way to hide it, this week’s Lunch Break is all about Twitter. Are your thumbs ready? Here’s the roundup: A PR faux pas #BrandBowl52, #CallieMeetsProm, and #CrockPotCares. PR Problem Yesterday, a reporter tweeted that she was not BCC’ed, but CC’d on a pitch […]
5 Books to Give Your Public Relations Friend this Holiday Season
The communications industry is evolving rapidly right now, and is continually becoming more multifaceted, integrated and complex. Public relations professionals are always hungry to find new ways to support our clients, develop our strategic thinking, be more creative and keep up with the latest tech trends. We’re really just a bunch of geeks. But it […]
The Life Changing Magic of Tidying Up Your Media Lists
If you haven’t heard of Marie Kondo by now, chances are you are already a super organized human being who doesn’t stare at their closet as if it holds the mysteries of time. Her mega blockbuster how-to book, The Life Changing Magic of Tidying Up, offers not just tips on decluttering living spaces, but a […]
