KFC Takes On Turkey, California’s Wildfire Communicators, Nanoinfluencers and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We hope you thanked a veteran for their commitment and dedication to serving our country and defending our freedom. In this week’s edition, we’re talking turkey AND chicken, looking at the role communicators play in the California wildfire and introducing you to the […]
The Power of Brands on Election Day
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Election Tuesday, Lunch Breakers. On this rainy Tuesday, the Stanton team went out to exercise our right to vote and are celebrating by treating ourselves to leftover Halloween candy. The midterm elections are happening today, and we’ve pulled the top news for PR pros with a […]
Influencer Marketing, Twitter’s “Like” Button, CEO’s on Social and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we gear up for Halloween (or try to avoid it), the Stanton office is chowing down on candy and sweet treats leftover from the weekend. In this edition, we’re covering changes coming to Twitter, Macy’s influencer marketing success, CEOs on social media […]
Halloween-inspired PR Ideas, A Must-See Makeup Ad, A Gobblin’ PR Nightmare and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re having an early birthday celebration for Lunch Break veteran Adam Yosim, who turns <age redacted> on Wednesday. In today’s edition, we pumpkin-spice things up with Halloween-inspired marketing ideas, the most romantic ad of the year and Burger King’s nightmare burger. A Pumpkin […]
Royal Baby, Taylor Swift’s Politics, Insanely Smart Phones & Instagram Departures
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! We’ve been busy watching all the sports this week with a brand-new hockey season, a seemingly endless amount of football games and, of course, all-important postseason baseball. For now, let’s take a breather from sports and focus on the other stories we’re following […]
Mutual Assistance Should Include Communications
Thinking about North Carolina and the recovery efforts underway after Hurricane Florence, I am reminded that nearly at this exact moment one year ago, I was among the many thousands attempting to drive out of Florida in advance of Hurricane Irma’s arrival. Northbound I-75 was at a standstill for hundreds of miles while the southbound […]
The Power of Micro-Influencer Marketing
Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike […]
Our Liberty Depends on Freedom of the Press
“Our liberty depends on the freedom of the press, and that cannot be limited without being lost.” -Thomas Jefferson As public relations professionals, we spend a great deal of time thinking about and working with the press. Even as owned and shared platforms emerge as powerful tools for communication, we have not lost sight of […]
Animal (Crackers) Uncaged
After 116 years, Mondelez International, the creator of Barnum’s Animals Crackers, unveiled a new illustration on its iconic animal cracker box to show the animals roaming free in the savanna. The old design featured circus animals cooped up behind the bars in a boxcar. This redesign, featuring animals freed from captivity, was spurred by the People for Ethical Treatment of Animals (PETA). The activist group began petitioning in […]
The Delight-First Approach to Audience Engagement
When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects […]
