Poorly Played Pop-Up Shop, Instagram Influencers, “Vanity Metrics” and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re recovering from the heatwave and celebrating normal temperatures from the comfort of our offices. For those of you cooped up inside to avoid the heat, check out our PR News roundup that includes a poorly played pop-up shop, Instagram influencers and “Vanity […]

Facebook’s Tough Week, MySpace’s Mistake, Instagram Ads Make Bank and More


QUICK PR READS YOU CAN TACKLE BETWEEN BITES It seems like there’s constantly a news story involving a social media platform, even those that we’ve left by the wayside, ahem MySpace. This week we’re looking at the latest news from four different social platforms, including the good, the bad and the ugly. Hey, hey, hey, […]

Get Social This Halloween With These 5 PR-Related Costumes

Are you ready for a holiday re“treat” this Halloween? We sure are, because ‘tis the season to be jolly-ranchered! If there’s anything public relations experts specialize in, it’s creativity and media. That’s why we bring you five creative Halloween costume ideas that are sure to keep you sociable and kooky (and spooky, if you choose […]

An Internet Minute, Google’s New Algorithm, The World Cup And More…

QUICK PR READS YOU CAN TACKLE BETWEEN BITES  Happy Tuesday, Lunch Breakers! This year, April flowers brought May showers, but we’re not here to rain on your internet minute, a topic to read more about in this week’s Lunch Break edition. We also discuss Google’s new algorithm, the World Cup on Twitter and Arby’s new […]

Mastering SEO, News Feed FYI, and More

Mastering SEO, News Feed FYI, and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we settle into the new year and focus on sticking to our resolutions, it might be a good time to consider developing our PR skills in 2018. In this week’s edition, we’re talking increasing your video content, Facebook News Feed changes, your […]

Submit a Snaplication, Thank Your Father, and Learn from the FBI

Lunch Break: June 14

Quick PR Reads You Can Tackle Between Bites Good afternoon, lunch breakers. We have made it to the middle of the week! In addition to your round-up of PR news, we wanted to share a few gift ideas if you’re still last minute shopping for Father’s Day. After a poll in the office, our Father’s […]

Snapchat, Emojis, and Harnessing the Power of Visuals

Power of Visuals: Snapchat, Emojis

3 Ways to Harness Snap’s Image-Dominant Future If you watched Arrival—the sci-fi film with Amy Adams, Jeremy Renner and squid-like aliens called heptapods—you may have noticed the story hinged on visual communication. The aliens bet their future on the power of visuals and—spoiler alert—it pays off. Similar to those hopeful heptapods, humans have long tried […]

A Song of Ice and Social Media

When Season 5 of “Game of Thrones” premiers this Sunday, many of us will be anticipating how new plot lines will unfold. But as a social and digital media expert, I can’t help but think about the parallels between the most popular social platforms and the hit HBO show’s most compelling characters. And why not? […]

Brands and Snapchat Stories: The Next Big Thing?

Snapchat, the ephemeral photo messaging application beloved by Millenials, has intrigued – and often mystified – brand marketers since its initial release.  While the ability to push content directly to users is a marketer’s dream, the short duration of messages has left many unsure of how to utilize the application. All of this changed with […]

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