The Strategy of PR Monitoring: Why Monitor?
As a first step in The Strategy of PR Monitoring series, we need to ask ourselves why monitoring is essential to PR. Why is it critical to implement a monitoring strategy in your communication plans? There are three key benefits that should take priority. Monitoring your social media allows you to: react in real-time, engage with […]
Winter Olympics Ads, Facebook’s Popularity Problem, Facebook Live Secrets, And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. We’re enjoying the brief reprieve from the blustery cold with back-to-back days in the 70s! Let’s not think too much about still having four more weeks of winter left, according to Punxsutawney Phil’s previous prognostication. In this week’s edition, we cover brand recognition […]
Super Bowl, Kardashian Pregnancy Reveal, Lady Doritos, and more
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Hopefully you have recovered from the gluttony of Super Bowl Sunday and debated with your friends about whether or not Justin Timberlake is a man of the woods. In this weeks’ edition, we cover the PR brilliance of Kylie Jenner’s pregnancy reveal, lady-friendly […]
Talking Twitter: #BrandBowl52, #CallieMeetsProm and #CrockPotCares
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Lunch Breakers, there’s no way to hide it, this week’s Lunch Break is all about Twitter. Are your thumbs ready? Here’s the roundup: A PR faux pas #BrandBowl52, #CallieMeetsProm, and #CrockPotCares. PR Problem Yesterday, a reporter tweeted that she was not BCC’ed, but CC’d on a pitch […]
Super Bowl Ad Preview, Combatting the #TidePodChallenge, 2017 Social Media by the Numbers, And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The Super Bowl LII stage is set with the Philadelphia Eagles and New England Patriots giving football fans a rematch of Super Bowl XXXIX. If you want to take a trip in the way back machine, check out Ad Age’s Super Bowl commercial archives from that 2005 […]
Mastering SEO, News Feed FYI, and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we settle into the new year and focus on sticking to our resolutions, it might be a good time to consider developing our PR skills in 2018. In this week’s edition, we’re talking increasing your video content, Facebook News Feed changes, your […]
Holiday Messaging, Brand Reputation, AI, and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! It’s that time of year again, where holiday parties and gift-giving can make it hard to keep up. Here at Stanton, we’re celebrating the holiday season with a little friendly competition of who has the best office décor. In this week’s edition, we’re […]
#NewYearNewMe: 4 Ways To Improve Your PR Skills in 2018
As we begin to roll towards January, millions of people will ask themselves what they can do in 2018 to make it their best year yet. Instead of making unrealistic resolutions to hit the gym five days a week or finally check off all the items on your never-ending bucket list, choose one skill you want to focus on. Here are a few ideas […]
Snapchat Uses Facebook Algorithm, 2018 Influencer Trends, AI, Smart Devices And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. ’Tis the season for colorful lights and consumer delights. Here at Stanton, we’re preparing to wrap-up the year with recaps and 2018 planning, with only a small stash of Halloween candy left. In this week’s edition, we bring you Snapchat updates, influencer marketing […]
McDonald’s Supersized Social Media Fail, Comms Tips for 2018, A Brew-tiful journey to Mars, and more
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. It’s back to work, following all the talk of turkey and tryptophan, debates over stuffing vs. dressing, and getting those sweet deals on Black Friday and Cyber Monday. In this week’s edition, we bring you McDonald’s unfinished business on Black Friday, how to […]
