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The Strategy Room

Month: May 2019

Kim Kardashian’s Fast Food Beef, The Whopper Detour, Another IHOP Stunt and More

Happy Tuesday, Lunch Breakers! After a relaxing Memorial Day weekend, we’re back in the office dreaming about our next summer vacation. In this week’s edition, we’re talking Kim Kardashian’s Jack-in-the-Box callout, the inside story of Burger King’s Whopper Detour and yet another IHOP rebranding stunt. Keeping Up With Fast Food Twitter Last week, Kim Kardashian […]

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Memorial Day in the DMV: Concerts, Festivals and More

The kick-off to summer is this weekend, Lunch Breakers! We thought we’d round up some of our favorite events and activities happening throughout the tri-state area to help you get ready for some fun in the sun! National Memorial Day Concert – DC One of our favorite events just happens to be the National Memorial […]

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The Evolution of the Newspaper Industry & What it Means for PR

Is the newspaper dead? It’s certainly been declared so over and over—perhaps it’s karma for the times reporting has jumped the gun on a few deaths themselves. To the contrary, the news media may be in upheaval as it comes to terms with the digital age, but this may be signs of a thriving future […]

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Ikea’s New Logo, Facebook’s App Icon, Fresh Look for Sears and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Tis the season to admire the flowers that are in full bloom and to get started on your spring cleaning. And that can mean cleaning your home, your car or, in the marketing and public relations industries, your brand. In this week’s edition, […]

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The 2019 PR Trends We’re All Still Talking About

As we begin to roll into the end of spring and early summer months, our team has been reflecting on all the 2019 industry predictions that were made earlier this year. While some have certainly been true, like the growing popularity of influencer marketing; others have been a bit slower to come to fruition. Storytelling […]

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Communicating Integrity

Professionals in our field often discuss “communicating with integrity.”  The term generally refers to honesty, transparency and a measure of humility.  Such characteristics are critically important in an era when cheating, fake news and hostile denigration of opposing viewpoints seem far more the norm than the exception. Equally important for professionals in our field is […]

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PR Pet Peeves, The Impossible Whopper, A More Authentic Instagram and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Here in the D.C. office we know allergies are nothing to sneeze at. And neither is Dwayne Haskins, the number one draft pick from the Washington Redskins. Is it the NFL season yet? In this week’s edition, we’re serving up some frustrations PR […]

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