McDonald’s Supersized Social Media Fail, Comms Tips for 2018, A Brew-tiful journey to Mars, and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. It’s back to work, following all the talk of turkey and tryptophan, debates over stuffing vs. dressing, and getting those sweet deals on Black Friday and Cyber Monday. In this week’s edition, we bring you McDonald’s unfinished business on Black Friday, how to […]
Happy Thanksgiving!
Why News Media Still Matter

Four years ago this month, we published a blog post titled, “Why Newspapers Still Matter.” It outlined our thinking about print journalism providing an “experience” that is somehow richer than what one can find online. How a newspaper provides a unique snapshot of history. How it gets your hands dirty. How it makes critically important […]
Talking Twitter: Hashtags, Character Allowance, and Pay-to-Play

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. It’s the final stretch before the holiday season, and everyone in the nation’s capital is hustling and bustling. Over here in Stanton’s D.C. office, we’ve still got a pile of Halloween candy on the table, wondering how time is passing so fast. In […]
Meet Elaine: From Politics to PR, Qualities That Make You Marketable

Since moving to D.C., the bulk of my professional experience has revolved around Capitol Hill. From learning the art of networking and office politics to interacting with politicians and distinguished professionals, every job has been challenging and fulfilling at the same time. But, six months ago, I became a part of the PR world and […]
Pitch Perfect, Brand Reputation, and Pizza Wars

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The holidays are right around the corner, as is the inevitable sound of early Christmas music, shopping and the consumption that defines every holiday season. In this week’s edition, we bring you a look at what’s to come for PR in 2018, successful […]
An Evening of Politics and Parody for a Good Cause

Working at the annual Al Smith Dinner is a little like being a guest of the fanciest and nicest family you’ll ever get to visit. The atmosphere is warm, the surroundings elegant, and the dress code over the top. Even the most devoted frump reveals an inner Carey Grant or Audrey Hepburn that is rarely […]
Welcome to Hawkins, Clowns are In, a Record-Breaking Halloween Spend and More

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Autumn came just in time to deliver a chilling Halloween. As we say in Hawkins, he likes it cold. And the cold isn’t the only thing creeping its way from the Upside-Down this Halloween. Today’s Halloween Lunch Break is stuffed as full as a trick-or-treat bag with […]
PR Nightmares Don’t Wait For Halloween, The bomb-sniffing dog that couldn’t, and more

QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers. You have exactly one week to procure that original Halloween costume on the cheap. If you want to go with popular opinion, check out Google’s Frightgeist which tracks the most popular costume searches nationwide and in your city. (Spoiler alert: Wonder Woman is […]
You’re Already a Genius: Creativity, Systematized

We all are well familiar with the concept of the artist beseeching his muse and waiting for inspiration to strike so he can release a work of pure genius upon the world. But if you ask me, the muse has caused a lot more trouble than help for creatives. When you go from artist to […]