Boston Marathon Brand Activations, Crisis Communications and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Spring weather is just around the corner, and we’re enjoying a time-honored spring tradition — the Boston Marathon. We might not be in the Boston area, but that didn’t stop us from cheering for runners from afar. This week, we have a Boston […]
The Evolution of Traditional Media to Digital Platforms
Traditional media still matter but are evolving to become more than a standard publication that’s sold on a newsstand thanks to the rise of the internet. Because millennials and Gen-Zers are looking at their smartphones and computers, print magazines and newspapers look dramatically different today than they did even a decade ago and have changed to […]
Streaming, YouTube, Social Media Madness and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! April showers are bringing us cherry blossom flowers, and we’re making sure to soak it up with some Instagram filtered pictures and Spring-focused pitches. [bctt tweet=”In today’s Lunch Break, we’re talking #streaming services, #socialmedia regulation, @YouTube developments and the future of @facebook. ” […]
Why Print Magazines Still Matter
The digital age has certainly transformed the media landscape, producing more news than ever before that’s readily available and engaging. However, it’s important for public relations professionals to remember that traditional media is still a key player when it comes to valuable coverage. [bctt tweet=”Amid fake news and an influx of media outlets vying for […]
Why Television Interviews Still Matter
You may have heard the argument that “TV is dead,” which is a common misconception due to the ever-growing popularity of streaming platforms. Just this week in fact, Apple announced their own streaming venture and original content with the upcoming launch of Apple TV+. However, broadcast television still holds a prominent place within the media […]
Facebook’s Tough Week, MySpace’s Mistake, Instagram Ads Make Bank and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES It seems like there’s constantly a news story involving a social media platform, even those that we’ve left by the wayside, ahem MySpace. This week we’re looking at the latest news from four different social platforms, including the good, the bad and the ugly. Hey, hey, hey, […]
Three St. Patrick’s Day Social Media Tips for your Brand
PR professionals are always looking for ways to connect their clients with current, trending events – especially fun holidays like St. Patrick’s Day. In 2018, more than 149 million Americans planned to celebrate St. Patrick’s Day and 83 percent of Americans planned to wear green, so there’s a huge opportunity to join in on the […]
Women’s History Month: Pride In PR
As a majority female firm in an industry that is dominated by women, we can’t miss the chance to recognize and celebrate today as International Women’s Day and March as Women’s History Month. We especially can’t forget that behind many great public relations campaigns are great communicators who are women. Although this is cause for […]
The #VansChallenge, St. Patrick’s Day, Online Newsrooms and more
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! The beginning of March is bringing in frigid temperatures and we’re beginning to question if the groundhog actually did see its shadow. In this week’s edition, we explain how Vans got linked to the latest viral video challenge, St. Patrick’s Day marketing tips, […]
Nike’s Shoe Snafu, “The Best Brand Partnership Ever,” Rethinking Hashtags and more
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We’re roaring in the office with The Lion King’s new trailer that dropped during the Oscars. Talk about nostalgia. July 19th can’t arrive soon enough. In this week’s edition, we have PR pros’ reactions to the Nike-Zion Williamson shoe malfunction, the greatness of […]
