Ikea’s New Logo, Facebook’s App Icon, Fresh Look for Sears and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Tis the season to admire the flowers that are in full bloom and to get started on your spring cleaning. And that can mean cleaning your home, your car or, in the marketing and public relations industries, your brand. In this week’s edition, […]
The 2019 PR Trends We’re All Still Talking About
As we begin to roll into the end of spring and early summer months, our team has been reflecting on all the 2019 industry predictions that were made earlier this year. While some have certainly been true, like the growing popularity of influencer marketing; others have been a bit slower to come to fruition. [bctt […]
Communicating Integrity
Professionals in our field often discuss “communicating with integrity.” The term generally refers to honesty, transparency and a measure of humility. Such characteristics are critically important in an era when cheating, fake news and hostile denigration of opposing viewpoints seem far more the norm than the exception. Equally important for professionals in our field is […]
PR Pet Peeves, The Impossible Whopper, A More Authentic Instagram and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Here in the D.C. office we know allergies are nothing to sneeze at. And neither is Dwayne Haskins, the number one draft pick from the Washington Redskins. Is it the NFL season yet? In this week’s edition, we’re serving up some frustrations PR […]
How to Reach Reporters on Twitter
It’s a busy world out there, especially for reporters. With reporters’ inboxes flooded with pitches on an ongoing basis, sometimes that alone just doesn’t get their attention. But you’ve got a story you want to communicate to your target audience, and know just the reporter it was meant for. So how can you engage with […]
The Instagram Buzz on Beyonce, The CIA and Queen Elizabeth
Happy Tuesday, Lunch Breakers! April showers are certainly making way for May flowers, and the queen bees that come with them (yes, we’re talking about some buzz around Beyonce). Instagram, one of the most popular social media platforms in the world, has certainly been dominating national headlines this week. We thought we’d break down the […]
Boston Marathon Brand Activations, Crisis Communications and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Spring weather is just around the corner, and we’re enjoying a time-honored spring tradition — the Boston Marathon. We might not be in the Boston area, but that didn’t stop us from cheering for runners from afar. This week, we have a Boston […]
The Evolution of Traditional Media to Digital Platforms
Traditional media still matter but are evolving to become more than a standard publication that’s sold on a newsstand thanks to the rise of the internet. Because millennials and Gen-Zers are looking at their smartphones and computers, print magazines and newspapers look dramatically different today than they did even a decade ago and have changed to […]
Streaming, YouTube, Social Media Madness and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! April showers are bringing us cherry blossom flowers, and we’re making sure to soak it up with some Instagram filtered pictures and Spring-focused pitches. [bctt tweet=”In today’s Lunch Break, we’re talking #streaming services, #socialmedia regulation, @YouTube developments and the future of @facebook. ” […]
Why Print Magazines Still Matter
The digital age has certainly transformed the media landscape, producing more news than ever before that’s readily available and engaging. However, it’s important for public relations professionals to remember that traditional media is still a key player when it comes to valuable coverage. [bctt tweet=”Amid fake news and an influx of media outlets vying for […]
