Super Bowl Commercials, Crisis Response, Analytics And More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! We hope you’ve recovered from watching what might go down as the most boring Super Bowl in history, where the most exciting part of your shindig was probably the buffalo chicken dip, rather than the commercials or the actual game. Author’s note: I’m […]
Fiji Water’s Golden Globes Stunt, Apple’s CES Troll, Netflix’s #BirdBoxChallenge warning and more
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! Here in the Baltimore office, we’re still getting over the Ravens’ bittersweet end to the first playoff game since 2014. In this week’s edition, we take a look at a Golden Globes PR stunt, Apple’s strategic dig at its competitors and the first […]
4 Trends That Will Shape Your PR Strategy in 2019
The world of PR is constantly evolving. With new technology, AI and tools available, creatives will find new ways to generate compelling content, amplify their voices and build brand loyalty with their target audience. As we close out the year, there are four major trends to be aware of in 2019. Representation For an effective […]
Influencer Marketing, Twitter’s “Like” Button, CEO’s on Social and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As we gear up for Halloween (or try to avoid it), the Stanton office is chowing down on candy and sweet treats leftover from the weekend. In this edition, we’re covering changes coming to Twitter, Macy’s influencer marketing success, CEOs on social media […]
Food & Lifestyle Influencers to Follow in D.C. and Baltimore
We’ve talked before about the power of influencer and micro-influencer marketing, and we highlighted best practices for working with them. Now it’s time to choose your influencer. Choosing the right influencer or micro-influencer takes research, which can be time consuming, and in the PR business we understand that time is money. That’s why we created […]
Victory Fridges in Cleveland, Shopping on Snap, Nike’s Risk Pays Off and Departures at Instagram
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! It’s the first week of fall, and no matter what the temperature is, consider it officially acceptable to order a certain pumpkin spice-flavored beverage and start hoarding your favorite Halloween candy. We’ve rounded up the biggest stories of the week from brands that are […]
Choosing the Right Micro-Influencer for Your Brand
Influencer marketing campaigns are only as good as the influencers themselves. That’s why finding and connecting with people who are the right fit for your brand is key. But it’s important to keep in mind that bigger isn’t always better. Marketers are now seeking micro-influencers who procure authentic interactions, rather than macro-influencers who have a […]
The Power of Micro-Influencer Marketing
Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike […]
World Emoji Day, Quality Placements and Award-Winning PR Moves
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Here at Stanton, we’re recovering from this week’s Home Run Derby and All-Star game. In this week’s lunch break, we cover World Emoji Day, securing quality media placements, brands versus consumers on social media and the best PR moves of 2018. World Emoji […]
Teens & Social Media, 2018 Internet Trends, Instagram Algorithm and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Today, we cover which social media platforms teens care about, 2018 trends online, Buffalo Wild Wings Twitter hack and how Instagram’s algorithm works. Teens & Social Media YouTube, Snapchat and Instagram are dominating among online platforms for people ages 13 to 17. This […]
