The Power of Micro-Influencer Marketing
Influencer marketing is all the rage. Yes, all brands wish Kim Kardashian West, The Rock or Beyonce could be seen using their products, but the reality is that companies of all sizes are teaming up with micro-influencers with dedicated followings for small-scale collaborations. Is micro-influencer marketing right for your brand? What is a micro-influencer? Unlike […]
SEO Basics, Kids Who Online Shop, Facebook Algorithms, and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! In this week’s edition, we cover SEO basics, retail therapy for children, Facebook’s algorithm, and Spotify ads. Back to Basics Have you mastered search engine optimization? If not, you’re in luck. Moz created a beginner’s guide to SEO and it provides a lot […]
The Delight-First Approach to Audience Engagement
When it comes to public relations and audience engagement, many creative teams are faced with the question, “Why?” To the pros, the answer is clear. From traditional PR placements to content marketing to social media outreach, engaging your audience increases awareness, builds a positive relationship with the brand, and keeps your organization top-of-mind—all important aspects […]
World Emoji Day, Quality Placements and Award-Winning PR Moves
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Here at Stanton, we’re recovering from this week’s Home Run Derby and All-Star game. In this week’s lunch break, we cover World Emoji Day, securing quality media placements, brands versus consumers on social media and the best PR moves of 2018. World Emoji […]
Stand Out with Stronger Content
In today’s market, there’s a vast amount of content aimed at consumers, with each piece fighting for attention. This has created a world of “content clutter” and caused more difficulty for brands to create a meaningful connection between content and consumer. It’s important that brands have the ability to communicate their message to their target […]
Teens & Social Media, 2018 Internet Trends, Instagram Algorithm and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Wednesday, Lunch Breakers! Today, we cover which social media platforms teens care about, 2018 trends online, Buffalo Wild Wings Twitter hack and how Instagram’s algorithm works. Teens & Social Media YouTube, Snapchat and Instagram are dominating among online platforms for people ages 13 to 17. This […]
A Beginner’s Guide to Driving Website Traffic
We all know content is king, but without an audience to read it, you might be wasting your time. Reaching your target audience and driving them to your pages is essential for a successful online marketing strategy, and there are some simple ways to achieve this. Try these four methods to increase the volume of […]
Marketing Memorial Day Without Losing Its Meaning
Memorial Day has become many things. It is often deemed the unofficial start of summer, a celebratory kick-off to barbeques, cold beer, summer sales and fireworks—all rolled in with a bit of red, white and blue. Of course, for many Americans, the true meaning of the national holiday is still, first and foremost, about honoring […]
Brand Reputation, Visualizing Content, Making Headlines and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch breakers! As we head into May, we’re celebrating summer weather and hoping for a win for the Capitals in tonight’s game against the Penguins. In this week’s edition, we cover visualizing your content, making headlines, Twitter content calendars, and Amazon’s brand reputation strategy. Reputation […]
Facebook’s Update, a Reddit Redesign, Content Strategy, and More
QUICK PR READS YOU CAN TACKLE BETWEEN BITES Happy Tuesday, Lunch Breakers! As you’re enjoying a late lunch, read through our latest edition covering Facebook’s newest update, a Reddit redesign, the power of PR and content marketing strategy. Building Trust Facebook announced it is rolling out another change to provide users with more information about […]
